Ch.1:Mission Statement & History

Mission Statement: Michael Kors is the leading American fashion designer for luxury accessories and sportswear. The company’s heritage is rooted in producing polished, sleek, sophisticated American sportswear with a jet-set attitude. Whether Aspen, Palm Beach or Capri, our mission is to bring our vision of a jet-set, luxury lifestyle to women and men around the globe. Our products, emblematic of the highest standard of quality, include apparel, accessories and beauty. Our lifestyle-driven company embraces the highest standards of creativity, quality, technology and human resources.

 History:
 1981: The Michael Kors label was born. 1983: Michael Kors is awarded the First American Original Award from Dupont.
 1995: Michael Kors receives Elle/Cadillac Fashion Award for Excellence.
 1996: Michael Kors was named part of the ‘New Establishment’ by Vogue magazine. They even called the creative designer and namesake ‘one of the most influential designers of the decade.
 1997: Michael Kors releases a capsule menswear line, adding a new triumph to the label.
 1999: Michael Kors was given the CFDA Womenswear designer of the Year award.
 2000: The first women’s fragrance Michael Kors, called ‘Michael Kors’ is launched.
 2001: Accessories were added to the Michael Kors empire. And why stop there? This same year, the label also launches their first men’s fragrance. Michael Kors is nominated for the Accessories Designer of the year from the CFDA. 
2002: Michael Kors launches a full-blown men’s collection.
2003: Michael Kors is named the CFDA’s Menswear Designer of the Year.
2004: The Michael Kors comes out with a new line, MICHAEL Michael Kors, and KORS Michael Kors. These lines are launched in 350 stores in the United States and are made up of ready-to-wear, handbags, swimwear, jeans, footwear and other accessories. The company partners with the label Fossil to create and launch the Michael Kors watch line.
2005: The fragrance ‘Island Michael Kors’ is released.
2006: An expansion in the Michael Kors Company begins and they start by opening accessories specialty stores Internationally.
2009: Another Michael Kors fragrance, ‘Very Hollywood Michael Kors’, is launched adds to the roster of highly successful fragrances.
2010: An expansion into Japan began with the launch of K.K. Mr. Kors was given The Geoffrey Beene Lifetime Achievement Award from the CFDA was given to Michael Kors. The Michael Kors fragrance company is also recognized this year with the Fragrance Foundation’s Fifi Hall of Fame Award for Lifetime Achievement.
2011: Michael Kors continues to work with Fossil and will be creating a Michael Kors Jewelry line. The Michael Kors label recently celebrated 3 decades of his namesake line with a lavish party during Paris Fashion Week.