Michael Kors started out as a designer for someone else. He then realized that he could take his gift and make it on his own and with that move he has truly done well for himself. Michael Kors has over 350 stores and counting. Their first international stores were opened in London and Tokyo in 2002. Since MK has opened stores across the world in France, England, Germany, Italy, Japan, Korea, Bahrain, the United Arab Emirates and China. Initially this expansion was slow moving. They were more focused on building a strong name brand here in North America. However, with the increased exposure via the different marketing campaigns MK has been able to flourish globally. MK is doing better than even they anticipated, as their latest revenue number's showed they have finally topped their fiercest competitor Coach. Being able to do that is quite the victory since Coach is also internationally known and has been around for such a long period of time. Being aware of such a huge feat MK is riding their wave of success into expansion. MK is expected to increase the amount of stores owned and/or licensed to over 700 locations globally. Due to their manufacturing plants being located in China, MK wants to expand their presence there. In addition to opening more stores in China, they also have their sights set on the Middle East and Australia. Through hard work and perseverance Michael Kors has become a major player in the handbag/accessories market. The demand for MK is steady and I don't see that declining any time soon.
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