Ch.10 Product Concepts

The MK brand has been on the rise for several years. It has worked its way up beating out its top competitor Coach recently. This win over Coach showed that the Michael Kors brand and its brand name now held significant value with it's consumers. With their steady climb, Michael Kors is working overtime to now become a global brand. By opening stores worldwide and establishing partnerships I'm confident they will claim that victory as well.

Michael Kors products serve a personal want and to some it might be a personal need. Their product mix includes accessories(glasses, sunglasses, watches), handbags, footwear and even clothing. There are 3 product lines: Michael Kors which is the runway collection, Michael which is the "lifestyle brand" and Kors with is the high-end collection. The handbag line has about 7 different types of available handbags: cross body, clutches, shoulder bags, totes, satchels and even backpacks. In addition each type of bag has it's own variety to choose from. An example is the Tote bag, within this line you could buy the Jet Set, Marina, Dillian, Izzy, Hamilton, Bedford, Fulton, Eliza etc etc. MK offers many different styles to choose from and they are all great in my opinion! :-)