Ch. 7 Business Marketing

Michael Kors has worked it's tail off to become as successful as they are. There success didn't come easy or fast. MK took years become the global powerhouse it is. One of the main strategies that helped moved MK along was it's strategic alliance. MK built partnerships with big name stores like Macy's, Nordstrom and the like. These partnerships opened many doors for Michael Kors, because it allowed more consumers to see the available products without having to go to an actual MK store. There were many shoppers where Michael Kors was an unsought product. Michael Kors was definitely an unsought product to me. All of the moves they have made thus far has given great results. Hopefully, this trend will continue.